Japanese Castella Cake from Suzakiya Showcased at Newtopia in New York | UNIVA America
As part of expanding the U.S. market presence of Suzakiya, a long-established castella bakery from Nagasaki, UNIVA America participated in the natural products trade show Newtopia with a dedicated booth in New York.
Newtopia is a curated exhibition featuring natural and organic foods, cosmetics, and skincare products, attracting buyers from major retailers and distributors, including Whole Foods Market. The event serves as a key platform for brands looking to expand into the U.S. market.
Despite being made with only simple ingredients—wheat flour, sugar, and eggs, without any coloring or preservatives—Suzakiya’s traditional castella cake stood out to buyers for its moist texture and refined, delicate flavor. The product received strong interest from attendees seeking high-quality Japanese confectionery for the U.S. market.
Expanding Japanese Food Brands into the U.S. Market
Through participation in Newtopia, UNIVA America supported Suzakiya in:
- Showcasing products to U.S. buyers and distributors
- Generating qualified leads and business opportunities
- Communicating product value aligned with U.S. market trends
- Building relationships with key industry stakeholders
In addition to exhibiting, UNIVA America actively engaged in networking opportunities, including industry events, wellness sessions, and community activities, strengthening connections with buyers, vendors, and brokers.
Driving Sales Growth Through Post-Exhibition Strategy
Following the exhibition, UNIVA America is focusing on structured follow-up with leads acquired during the event, aiming to convert opportunities into distribution partnerships and retail placements across the U.S.
UNIVA America continues to support Japanese brands like Suzakiya in expanding into the North American market through strategic market entry, exhibition support, and localized sales initiatives.
