Suzakiya’s Gosan-yaki Castella Enters the U.S. Market Through Distribution Partnership | UNIVA America
UNIVA America has signed a distribution agreement with Suzakiya in June 2024 to introduce its premium Gosan-yaki castella cake to the U.S. market.
This partnership marks a significant step in bringing authentic Japanese confectionery to American consumers and expanding Suzakiya’s distribution channels across the United States.
Preparing for U.S. Market Entry
Ahead of the official product launch, Suzakiya will showcase its castella at the Japanese Food Expo 2024 in Los Angeles on November 2, 2024. This exhibition will serve as the starting point for building relationships with U.S. buyers and initiating sales activities.
Building Distribution and E-commerce Channels
To support market entry, UNIVA America is implementing a multi-channel strategy, including:
- Launching an English-language product website to communicate brand value and product details
- Developing e-commerce solutions to enable direct-to-consumer sales
- Establishing distribution channels with U.S. retailers and partners
This integrated approach aims to maximize both wholesale and online sales opportunities.
Bringing Traditional Japanese Sweets to the U.S.
Through its collaboration with Suzakiya, UNIVA America is committed to introducing the refined taste and craftsmanship of Gosan-yaki castella to a wider audience in the United States.
For more information about Suzakiya and its products, please visit:
Suzakiya Official Website