As part of our support of sales promotion for “WHYNOT” Wine Saver by Sanden Vendo America, UNIVA America, Inc. (UAI) participated in Colorado’s Food & Wine Classic in Aspen 2018. The Food & Wine Classic in Aspen is the largest food & wine show in United States, organized by the leading media company, Food & Wine Magazine, every year. More than 200 companies and people involved wineries, celebrity chefs, master sommeliers, and restaurants around the world take part in this show, making it an excellent opportunity to promote “WHYNOT.”
In advance of the event, UAI held discussions with the organizer and created an environment to facilitate the promotion of WHYNOT. On the day of the show, we accompanied our clients, introduced WHYNOT to celebrity chefs and master sommeliers, and supported the promotion of WHYNOT. We also approached wineries and people involved in restaurants to introduce the products.
UAI will continuously conduct sales promotion for WHYNOT in the United States and will follow up with the wine sommeliers who we met at the show in order to ask their support and cooperation for the branding and promotion of WHYNOT as brand ambassadors.
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