Even after we closed SHIMANO BIKE NYC, Shimano’s first ever pop-up store, after its 2-month operation from 6/23 to 8/20, UNIVA America, Inc. has been planning and conducting various events with cutting-edge bikes from each manufactures showcased at the store. Through those events, we have been offering more people to experience “Urban Sports” with bikes.
We conducted a one-day only event collaborating with New York City Football Club (NYCFC), a NY-based professional football team, on Saturday, September 9th. We displayed 20 bikes at their pop-up store, NYCFC House located on 14th St, Manhattan (permanently closed), and people who visited the store enjoyed seeing, touching and experiencing those bikes.
Also, we invited more than 30 influencers in fashion industry and Medias in advance and they gathered at the store around 3pm for picking up their favorite bikes. We set off the store for an about 9-mile group ride towards the Yankees Stadium in the Bronx where NYC FC played the game with the Portland
All riders were in NYCFC’s blue uniforms and looked very excited about comfortable ride with those brand-new model bikes equipped with Shimano’s urban style components. They shared their experience of the event through posting pictures on their own social media accounts.
After the game, we rode back from the stadium to Manhattan and completed almost 20 mile round trip. All riders enjoyed their comfortable city ride with Shimano’s brand new components, MEREA and Alfine.
This one day only collaboration event, SHIMANO BIKE NYC x NYCFC was also posted and shared on NYC FC’s Instagram which has more than 60K followers and drew a lot of enthusiastic responses from people.
To contact us about similar projects or other marketing-related questions, please click here.
