EUniva America Inc. has invited influencers not only from sports industry but also from fashion industry, medias, and other various industries to take place a private group ride to let them experience revolutionary urban style bicycles equipped with components from...

UNIVA AMERICA INC has been managing Shimano’s first pop up store, SHIMANO BIKE NYC, which opens for 2 months from June 23rd. We have been planning and operating various events to engage as many people as possible and let them experience what Urban Cycling is. In July,...

Univa America, Inc. (UAI) has been supporting Shimano, Inc.’s international PR and marketing. As part of a promotion from the company’s METREA, ALFINE, and STEPS product lines, which are all “Urban Ride” bike components, UAI opened a pop-up store, SHIMANO BIKE NYC, in...

UNIVA America, Inc. has conducted a persona research in New York and Berlin as part of marketing strategy for METREA, the latest bicycle brand of Shimano, Inc. Since the theme of METREA is Urban Sports, we focused on people in urban areas. In order to convey the...