by admin | Aug 9, 2017 | English_blog
UNIVA AMERICA INC has been managing Shimano’s first pop up store, SHIMANO BIKE NYC, which opens for 2 months from June 23rd. We have been planning and operating various events to engage as many people as possible and let them experience what Urban Cycling is. In July,... 
by admin | Jul 18, 2017 | English_blog
Univa America, Inc. (UAI) has been supporting Shimano, Inc.’s international PR and marketing. As part of a promotion from the company’s METREA, ALFINE, and STEPS product lines, which are all “Urban Ride” bike components, UAI opened a pop-up store, SHIMANO BIKE NYC, in... 
by admin | May 24, 2017 | English_blog
UNIVA America, Inc. has conducted a persona research in New York and Berlin as part of marketing strategy for METREA, the latest bicycle brand of Shimano, Inc. Since the theme of METREA is Urban Sports, we focused on people in urban areas. In order to convey the...