UNIVA America, Inc. attended World Tea Expo 2025, held in Las Vegas from March 23–25, 2025, together with our client Wakoen Co., Ltd., as part of ongoing efforts to support the expansion of Japanese tea brands in the U.S. market.
World Tea Expo is one of the largest tea industry trade shows in North America, bringing together tea manufacturers, distributors, buyers, cafés, restaurants, and industry professionals from around the world. As matcha and Japanese tea continue to gain popularity across the United States, the event has become an increasingly important platform for Japanese tea brands seeking growth opportunities in the North American market.
Market Research and Business Development for the U.S. Tea Market
While Wakoen officially exhibited at the show in 2025, this visit focused on exploring additional business opportunities and expanding the company’s network within the U.S. tea industry.
During the expo, the team conducted:
- Networking with North American distributors and buyers
- Research on the latest tea industry trends
- Meetings with potential business and collaboration partners
- Market research for future product development and expansion in the U.S. market
These activities provided valuable insights and helped identify new opportunities for expanding distribution channels in North America.
Meetings with Expo Organizers for Future Opportunities
UNIVA America, In. also supported meetings with the World Tea Expo organizers to discuss future exhibition opportunities and promotional strategies.
With the continued growth of matcha and Japanese tea in the American market, discussions included ideas for more effective booth presentations, consumer engagement strategies, and future marketing initiatives aimed at increasing brand visibility for Wakoen in the United States.
Supporting Japanese Tea Brands in North America
UNIVA America, Inc. provides comprehensive support for Japanese tea and matcha brands entering the U.S. market, including:
- Trade show and exhibition support
- Distributor and buyer outreach
- Sales and business development support
- Digital marketing and branding
- Market research and promotional strategy
We remain committed to helping Japanese companies expand successfully in North America while promoting the culture and quality of Japanese tea to a broader audience across the United States.
UNIVA America, Inc. attended World Tea Expo 2025, held in Las Vegas from March 23–25, 2025, together with our client Wakoen Co., Ltd., as part of ongoing efforts to support the expansion of Japanese tea brands in the U.S. market.
World Tea Expo is one of the largest tea industry trade shows in North America, bringing together tea manufacturers, distributors, buyers, cafés, restaurants, and industry professionals from around the world. As matcha and Japanese tea continue to gain popularity across the United States, the event has become an increasingly important platform for Japanese tea brands seeking growth opportunities in the North American market.
Market Research and Business Development for the U.S. Tea Market
While Wakoen officially exhibited at the show in 2025, this visit focused on exploring additional business opportunities and expanding the company’s network within the U.S. tea industry.
During the expo, the team conducted:
- Networking with North American distributors and buyers
- Research on the latest tea industry trends
- Meetings with potential business and collaboration partners
- Market research for future product development and expansion in the U.S. market
These activities provided valuable insights and helped identify new opportunities for expanding distribution channels in North America.
Meetings with Expo Organizers for Future Opportunities
UNIVA America, Inc. also supported meetings with the World Tea Expo organizers to discuss future exhibition opportunities and promotional strategies.
With the continued growth of matcha and Japanese tea in the American market, discussions included ideas for more effective booth presentations, consumer engagement strategies, and future marketing initiatives aimed at increasing brand visibility for Wakoen in the United States.
Supporting Japanese Tea Brands in North America
UNIVA America, Inc. provides comprehensive support for Japanese tea and matcha brands entering the U.S. market, including:
- Trade show and exhibition support
- Distributor and buyer outreach
- Sales and business development support
- Digital marketing and branding
- Market research and promotional strategy
We remain committed to helping Japanese companies expand successfully in North America while promoting the culture and quality of Japanese tea to a broader audience across the United States.
