Influencer Marketing Campaign for Beautex’s “fillage” Brand in the U.S. | UNIVA America
UNIVA America (UAI) leads influencer marketing initiatives in the United States for Beautex Co., Ltd. and its Japanese-made eyelash serum brand, “fillage.”
Expanding Brand Awareness Through Influencer Marketing
To reach a broader and more diverse audience, UNIVA America developed an influencer marketing strategy focused on high engagement and audience relevance.
The campaign included collaboration with a diverse group of influencers, such as:
- Beauty influencers
- Fitness influencers
- Lifestyle creators
- Professional models
By selecting influencers across different demographics—including race, gender, and niche categories—UAI helped expand brand visibility and connect with a wider consumer base in the U.S. market.
End-to-End Campaign Management
UNIVA America provides full-service support for influencer marketing campaigns, including:
- Influencer identification and selection based on engagement metrics
- Contract negotiation and campaign coordination
- Content planning aligned with brand positioning
- Ongoing campaign management and performance follow-up
This structured approach ensures consistency in brand messaging and maximizes campaign effectiveness.
Building Trust Through Authentic Content and Reviews
In addition to influencer collaborations, UNIVA America supports the collection of product reviews and testimonials from both consumers and professionals.
This helps strengthen brand credibility and provides valuable social proof, supporting long-term growth in the U.S. beauty market.
Supporting Brand Growth in the U.S. Market
Through strategic influencer marketing and localized execution, UNIVA America helps Japanese beauty brands like fillage expand their presence and build meaningful connections with U.S. consumers.
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