Exhibition Support for Wakoen at Food Ingredients America for U.S. Market Expansion | UNIVA America
UNIVA America (UAI) provided comprehensive exhibition support for Wakoen Co., Ltd. at Food Ingredients America, as part of the company’s expansion into the U.S. market.
End-to-End Exhibition Support for U.S. Market Entry
UNIVA America supported Wakoen throughout the entire exhibition process, including:
- Negotiations with event organizers
- Booth reservation and setup
- Booth design and on-site construction
- Sales support during the exhibition
- Post-show follow-up and business development
This full-service approach enabled Wakoen to effectively present its products and connect with potential partners in the U.S. market.
Strong Interest in Organic Matcha
At the booth, Wakoen’s organic matcha attracted significant attention from attendees. Visitors were offered live demonstrations, including:
- Traditional matcha preparation
- Matcha lattes made with soy milk
These interactive experiences helped communicate both the quality and versatility of Japanese matcha to U.S. buyers.
Generating New Business Opportunities
The exhibition resulted in a wide range of new leads, including:
- Companies interested in developing matcha-based supplements
- Retailers seeking to carry matcha products
- Food manufacturers exploring matcha applications in chocolate, ice cream, and other products
This demonstrated strong demand for Japanese tea ingredients across multiple sectors in the U.S. market.
Expanding Distribution Through Follow-Up
Following the exhibition, UNIVA America is continuing to support Wakoen through targeted follow-up and business development efforts, with the goal of converting leads into long-term partnerships and expanding distribution channels.
